Group Managing Director
Egnatia Group
Privately Held; 11-50 employees; Market Research industry
April 2007 – Present (4 years 10 months)
• Acquired £2m t/o Group of diverse businesses and realigned strategies to focus and grow core areas across
marketing, market research and specialist training.
• Led profitable sale of non-core entities, including valuation, negotiations and supporting due diligence activities.
• Successfully grown core business through exceptional customer retention and product development which
have delivered 100% year-on-year growth.
• Devised innovative marketing strategies for major clients across Asia, Middle East and Eastern Europe,
including Ricoh, DHL, Astro, CIMB and Malaysian Tourism Board.
• Transformed approaches of internal marketing functions and fostered increased understanding of their customer
bases, which have directly impacted on retention and up-selling additional products.
• Enhanced awareness and reputation of Ricoh across APAC market through education and information
seminars and collateral, revamped marketing activities and improved billing systems which later positively
impacted customer satisfaction.
• Led extensive competitor landscape study on behalf of DHL to analyse performance, profitability and customer
choice and churn, which influenced future marketing messages and subsequent campaigns.
• Developed specialist public and bespoke corporate training programmes spanning event management,
marketing and customer management to enhance skills and capabilities of senior marketing professionals and
functional heads.
• Approached to lecture MBA students at Entrepreneurship Institute of Australia and UCSI University Malaysia.
marketing, market research and specialist training.
• Led profitable sale of non-core entities, including valuation, negotiations and supporting due diligence activities.
• Successfully grown core business through exceptional customer retention and product development which
have delivered 100% year-on-year growth.
• Devised innovative marketing strategies for major clients across Asia, Middle East and Eastern Europe,
including Ricoh, DHL, Astro, CIMB and Malaysian Tourism Board.
• Transformed approaches of internal marketing functions and fostered increased understanding of their customer
bases, which have directly impacted on retention and up-selling additional products.
• Enhanced awareness and reputation of Ricoh across APAC market through education and information
seminars and collateral, revamped marketing activities and improved billing systems which later positively
impacted customer satisfaction.
• Led extensive competitor landscape study on behalf of DHL to analyse performance, profitability and customer
choice and churn, which influenced future marketing messages and subsequent campaigns.
• Developed specialist public and bespoke corporate training programmes spanning event management,
marketing and customer management to enhance skills and capabilities of senior marketing professionals and
functional heads.
• Approached to lecture MBA students at Entrepreneurship Institute of Australia and UCSI University Malaysia.
Privately Held; 11-50 employees; Professional Training & Coaching industry
July 2003 – August 2007 (4 years 2 months)
• Co-founded training and development businesses and assumed Head of Sales & Marketing role in recognition
of skills.
• Integral role in rapid growth of business and expansion of offices across Dubai, Singapore, Kuala Lumpur and
Philippines, with growth to £6m t/o.
• Established and led outbound call centre of 80 FTE to build awareness and business across APAC and Middle
East regions and clients across a wide range of sectors including oil & gas, manufacturing, services, financial
services and telecoms.
• Devised all marketing strategies including email, direct mail, online and social media channels.
of skills.
• Integral role in rapid growth of business and expansion of offices across Dubai, Singapore, Kuala Lumpur and
Philippines, with growth to £6m t/o.
• Established and led outbound call centre of 80 FTE to build awareness and business across APAC and Middle
East regions and clients across a wide range of sectors including oil & gas, manufacturing, services, financial
services and telecoms.
• Devised all marketing strategies including email, direct mail, online and social media channels.
Ali Kasa's Education
Universiti Islam Antarabangsa Malaysia
MCL, International Trade Law
2001 – 2004
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